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Hi. My name is J. Wallace. Let me introduce myself a little bit. I am like most macho guys that like to keep busy. I work very hard and I think I am entitled to play hard. I work in a very competitive industry and I'm always on the go to meeting new people. I try staying in shape by going for long runs or doing laps in the pool. My family is very important to me and I always take good care of them first. In addition, I'm definitely not afraid of getting my hands dirty. I share home cave with a classic beauty that is hands-off to everyone but me. She's in a class by herself and Detroit just don't make them like they used to. This is in addition to my family ride of course. I'm a social guy and quite popular among friends. My fridge is always well stocked, so my friends are always coming over to my place.
With so much going on all the time, my lady (the human love of my life) mentioned (with the best of intentions) that it might be time to start a face care program (actually, she said 'skin care routine' which made me cringe). I've been using soap and water all my life and I thought that was enough. But looking good is very important, even to a masculine guy like me. So I wanted to surprise my lady and that's when I started to look for men's skin care products.
And guess what? You can't imagine the trouble I went through finding something for a man's man! If I'm going to do this, I'm going to do it right. I don't want junk on my face. The men's skin care section at the drug store didn't offer much. And there is no way I'm using women's skin cream, I don't care what kind of claims they make on the package. Then I went to the one of those well known department store. That was a huge mistake. There was a lot of pressure to buy stuff that I wasn't sold on and they weren't cheap either. I can see that quality may equal more money, but the atmosphere was very intimidating for me. I don't understand how women put up with it. I tried looking on-line after that, but with millions of search results to go through, I gave up. Besides, if I'm going to buy something that personal (this is my hide), I want to see it and I want it in my hands before I shell out money for it.
The whole experience was very negative and I was fed up! It felt like masculinity just wasn't respected and that the beauty industry just don't get it.
Thanks to my lady, I got started on a face care routine, but I wasn't happy about it. She did the shopping and sorting through for me. It worked and people around me were starting to notice a difference. But I had new problems. I wasn't proud about the skin care routine my lady put me on and I didn't want to discuss it. I'm a man's man and I want to keep it that way. So I just told them I'm exercising more and discovering my inner fountain of youth. And I made sure I put all my skin care stuff away before the guys come over. My lady is sworn to secrecy, but she knows how to use it to her advantage. Honey - can we try that new restaurant Friday night? You know, your buddy Mike's wife and I were talking about his big interview coming up and maybe I could help her pick out some eye cream and moisturizer for him this weekend. To which I always replied, no problem babe, Saturday night it is.
When I discovered Ms. Chen's Why the Beauty Industry Hates Men series, it made so much sense. Ms. Chen got guts going after the billion dollar beauty industry and obviouly she knows what she's talking about. I know it through personal experience. I was so intrigued about her insight on men's skin care and marketing I contacted the company to see if I could get my hands on some FaceLube.
The Face Lube people there were very responsive and now I am a BIG fan! The FaceLube Three Step System for Masculine Face Care is easy to use and perfect for an ultra-masculine man like me. And I don't have to hide it from the guys anymore. My lady looked at it too and she's amazed at the value I got for my money! She said that it's a very, very high-end kit that (if it were for women) would cost an arm and a leg at fancy department stores. The old stuff my lady picked out for me did their job, but FaceLube is far superior in every way!
So that's my story and that's why I started blogging. And I have permission from Facelube to use the cool logo on my blog. It's time for the beauty industry to respect masculinity, it's time for the beauty industry to take men seriously and change the way they do business with masculine men like me!
With so much going on all the time, my lady (the human love of my life) mentioned (with the best of intentions) that it might be time to start a face care program (actually, she said 'skin care routine' which made me cringe). I've been using soap and water all my life and I thought that was enough. But looking good is very important, even to a masculine guy like me. So I wanted to surprise my lady and that's when I started to look for men's skin care products.
And guess what? You can't imagine the trouble I went through finding something for a man's man! If I'm going to do this, I'm going to do it right. I don't want junk on my face. The men's skin care section at the drug store didn't offer much. And there is no way I'm using women's skin cream, I don't care what kind of claims they make on the package. Then I went to the one of those well known department store. That was a huge mistake. There was a lot of pressure to buy stuff that I wasn't sold on and they weren't cheap either. I can see that quality may equal more money, but the atmosphere was very intimidating for me. I don't understand how women put up with it. I tried looking on-line after that, but with millions of search results to go through, I gave up. Besides, if I'm going to buy something that personal (this is my hide), I want to see it and I want it in my hands before I shell out money for it.
The whole experience was very negative and I was fed up! It felt like masculinity just wasn't respected and that the beauty industry just don't get it.
Thanks to my lady, I got started on a face care routine, but I wasn't happy about it. She did the shopping and sorting through for me. It worked and people around me were starting to notice a difference. But I had new problems. I wasn't proud about the skin care routine my lady put me on and I didn't want to discuss it. I'm a man's man and I want to keep it that way. So I just told them I'm exercising more and discovering my inner fountain of youth. And I made sure I put all my skin care stuff away before the guys come over. My lady is sworn to secrecy, but she knows how to use it to her advantage. Honey - can we try that new restaurant Friday night? You know, your buddy Mike's wife and I were talking about his big interview coming up and maybe I could help her pick out some eye cream and moisturizer for him this weekend. To which I always replied, no problem babe, Saturday night it is.
When I discovered Ms. Chen's Why the Beauty Industry Hates Men series, it made so much sense. Ms. Chen got guts going after the billion dollar beauty industry and obviouly she knows what she's talking about. I know it through personal experience. I was so intrigued about her insight on men's skin care and marketing I contacted the company to see if I could get my hands on some FaceLube.
The Face Lube people there were very responsive and now I am a BIG fan! The FaceLube Three Step System for Masculine Face Care is easy to use and perfect for an ultra-masculine man like me. And I don't have to hide it from the guys anymore. My lady looked at it too and she's amazed at the value I got for my money! She said that it's a very, very high-end kit that (if it were for women) would cost an arm and a leg at fancy department stores. The old stuff my lady picked out for me did their job, but FaceLube is far superior in every way!
So that's my story and that's why I started blogging. And I have permission from Facelube to use the cool logo on my blog. It's time for the beauty industry to respect masculinity, it's time for the beauty industry to take men seriously and change the way they do business with masculine men like me!
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