A Dummies Guide About Can You Split-Test Your Landing Pages

What Most Websites have No Clue About How to Properly Split-Test Your Landing Pages





Making sure that you can get as much as possible from your landing page is all about your being able to test the different elements of the page to ensure that you reach a higher conversion rate. Not only will you be able to properly leverage your landing page better if you split test it, you'll have the opportunity to establish some ground rules to use over and over again to make sure that your landing page converts much better than the others. However, the question you have to answer, then, is how exactly are you supposed to go about split testing your landing pages? And what's the best way to do it? This article will check out a few easy to use landing page optimization tips that you can use right now to split-test your page.





What Most Websites have No Clue About How to Properly Split-Test Your Landing Pages

Shouldn't including a graphical header at the top of your landing page increase your conversion rate? It may or may not - you can never be sure. This is one of the reasons it is important to test; to see if these sorts of headers will increase or decrease your results rate. Most of the time, it's good to avoid these kinds of headers because they detract from the main headline. Of course, you shouldn't draw any conclusions unless you run your split-testing to find out for sure what works best for you.

One very important element that you need to split-test very early on is the test that you use for your order or submit buttons on your landing page. If you use short copy on your landing page, this is especially important. It's a safe bet that including descriptive content on your submit and order buttons raises your conversion rates because if you take your cues from those who have highly converting landing pages you'll see that those pages have descriptive buttons of their own. If you take this course, you need to bear in mind that your button text shouldn't run on for too long because it'll just work against you instead of building you up.





What Most Websites have No Clue About How to Properly Split-Test Your Landing Pages

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Switch the background color of your landing page to something more conducive to the overall design of the page to see if the conversion rate grows. Blue is an excellent color for experimentation because it often denotes trust. Try using background colors that are soothing and see what kind of audience response you get. Sometimes split testing will reveal data that you didn't think was likely. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Ultimately, it's not what you like or love, it's your prospects/visitors who will decide what color works.

Once you've started receiving better conversion rates, you will see for yourself that small changes can mean big differences for your bottom lines. Split-testing is an old concept but you do not find many Internet Marketers putting it to use. But keep in mind that, without carrying out regular split-tests on your landing pages, you won't be able to improve your conversion rate. Go ahead and put the above tips into action and see what kind of results you get.





So let's take a quick look at what you have discovered regarding How to Properly Split-Test Your Landing Pages and your business. In addition, we want to say some words concerning How to Properly Split-Test Your Landing Pages only because it is so relevant. Using either one in your online business will make you more profitable; however you can gain some serious leverage with both. There is a lot, I know, but the way I have it organized as far as the information goes is very clear. We know you are itching to get your business into high gear, and the best way is through Landing Page Split-Testing.