FaceLube Trophy SEO Series: The Right Way to Choose a Killer Domain Name

FaceLube Trophy SEO Series: How to Select The Best Domain Name for Your Business

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Video Abstract:  Four key decisions to make. Get those decisions right, and your domain name will clearly reflect your topic, include your marketing angle and please both Search Engines and human visitors.



FaceLube Trophy SEO Series: How to Select The Best Domain Name for Your Business

You may not realize it, but you can exert a lot of influence in your marketing efforts with a carefully chosen domain name. There are always some exceptions to any general rule, but most highly profitable websites have killer domains.

We know this can be a fuzzy area for a lot of people who have never thought about it or even thought about how to get the much-needed information. There is a deceptively easy group of best-practices you can follow that will ensure you always end-up with a domain that is most appropriate for your business - here is how you do that.

FaceLube Trophy SEO Series: How to Select The Best Domain Name for Your Business

When selecting a domain name, consider that some domain names are funny and catchy in the start, but aren't suitable from a business perspective. Put more intelligent thought behind what you do, and remember to know your audience, first. Just avoid rushing into buying a domain for whatever reason, and apply what you are learning here. It may help to write everything down about your site and business, and then relate that to the URL. The domain name must be short and easy to spell, and there are no exceptions when it comes to the length of the domain. Of course you want the URL to be super easy to remember because that really will be helpful for your audience. Some Internet marketers go for long domain names just for the SEO benefit. But in my opinion, this isn't right because if your domain name gains brand recognition, it will get the SEO advantage anyway. It may be best to slow down a little so you can give serious thought to your marketing plan.

Video Abstract: How to Test Domain Names to Find the Best One.




FaceLube Trophy SEO Series: How to Select The Best Domain Name for Your Business

Also, when you're registering a domain name, there are some unfortunate co-incidences that might happen. What happens is sometimes highly inappropriate meanings can be the result. Most of all, remember to do this sanity check prior to laying down your money for your "ideal" domain name. So put yourself in a third person's position and see if you're able to make complete sense of the domain name when you read it.

You need to stack all the cards in your favor, and your domain name is one of those cards. So be a smart business person and learn what you need to know and choose the best one, the first time. Also think of your domain as a type of investment, and it can be that if you have the right chemistry with your site content, etc. So go ahead and take action on the above information when choosing your own domain name.