FaceLube Trophy SEO Series: How To Optimize Your PPC Advertising

FaceLube Trophy SEO Series: How To Refine Your PPC Advertising Skills

So much is made about the actual PPC advertising campaign aspect at Google, and it is important, but there is the second part to that. Just because your ad gets clicked on does not mean you are all the way home. Remember this is a totally cold prospect, and things such as mistrust is at the maximum. But if you are looking good and professional, then your chances are as good as it can get. So then the very next part is all about taking that person all the way through.

Video Guide: Learn PPC Pay Per Click Marketing Best Practices





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FaceLube Trophy SEO Series: How To Refine Your PPC Advertising Skills


There will be many different ways to split test your PPC ads. They can be utilized with varied search engines. Never ignore split testing. Continue doing this even if you have good traffic. This is how you learn how to write ads successfully and optimize them as well. Attempt to get up to 500 impressions before you call it a day. The one exception to that is if it becomes very clear that an ad is not converting.

Try to wait until you get about 750 to 1000 hits before settling on a winner.

If you have experience with writing small ads, then that will be very helpful with PPC advertising. On the other hand if you haven't got this experience you will need to take other measures. You simply must have an idea about how to write effective short or small ads. If they remind you about your classified ads, this is a really great observation. Obviously learning how to write short copy is a good idea. Then, to reinforce what you learn, study the PPC ads in highly competitive markets. You will see quickly which ads are best but never ever copy them in an attempt to boost your own sales.

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FaceLube Trophy SEO Series: How To Refine Your PPC Advertising Skills

If you are still a new PPC advertiser, you must grow patience. If you are rushing to get live and make money, then you will usually make errors in judgment. This makes it easier for wasting money and leaving out important things. Once your campaign is live, then you have to give it a few hours so data can be collected. But, make sure that you look at the stats twice daily. By doing so you will be there if anything unexpected occurs.

If you are very new to PPC advertising, then just focus on learning from a good source of information.

The most important part of this is getting the ad click through, and the landing page is a lot less complicated. You do need to consider your entire campaign from beginning to end on your landing page. You want your landing page and site to be sticky, and that will work to your favor.